Jay Jurisich (@jay) on T2

@jay2h

He's probably competing with Shaq to see who can lose the most weight. Shaq is using Limbo, which @Zinzin named (and which Shaq has invested in): instagram.com/reel/CouhKjTJh9N/...

Pearl Freier

@PearlF3h

Charles Barkley discussed his weight loss regimen recently on talk shows including "I'm working out, I'm taking my shot once a week," & he said he's taking Mounjaro [Eli Lilly's drug}. He was 352 lbs & said his goal weight is 270 lbs. (he's 6'6') people.com/charles-barkley-has-lost-62-lbs-im-taking-my-shot-7505355...

@jay2h

The Limbo naming case study: zinzin.com/work/cs/limbo/...

@jay11h

That he will!

holden

@holden11h

Enjoy @jay and I rambling before an actual expert swoops in to bail us out. But seriously, if anyone has any leads on writing, editing, social media, etc. jobs, let me know, I’m looking to further my career. Will bring a valuable perspective and skillset. podcasts.apple.com/us/podcast/lead-balloon-public-relations-marketing-and-strategic/id1485450196...

@jay12h

@T2 #T2FeatureRequest: Conversations. T2 is all about facilitating real conversations. I propose a "Conversations" nav button, which loads a page w/ 2 tabs, just like Notifications: a "You" tab on the left, showing all threads in which you have posted a reply, ...

@jay12h

2) ...and "Top" tab on the right, showing the current Top threads (those with the most replies). This would help users stay engaged with follow-up replies in a thread as well as encourage everyone to find interesting conversations going on among and beyond who they follow.

David Colburn

@colburn11h

I'd be cautious about building tools which encourage people to jump into strangers' conversations. That could be the sort of feature which works well when a site is small with positive vibes, but turns into a flame war accelerant when the user base grows.

@jay11h

Good point! But I still like the idea for surfacing the conversations you've been a part of, however it gets implemented. It needs to be easier than scrolling down, looking for a post, then clicking on it to see if there are new replies, then doing that again and again.

David Colburn

@colburn11h

Yes, conversations and threading are an area they'll need to work on a fair amount. Following convos now often requires some mental work or extra clicks. That and moderation seem to me like the two big challenges ahead, aside from engineering issues which I know nothing about.

Boryana

@Bory12h

+1 on this proposal

@jay12h

+2 on Bory's +1

@jay12h

3) Seems like a good investor pitch as well. With Twitter, Mastodon, Bluesky, & others fragmenting the social space, it'll take a while to get a huge number of users & organizations, making it difficult if you wanted to use this for up-to-the-minute news breaks, for instance. ...

@jay12h

4) But Conversations are already happening, and anybody can participate in them. So it cultivates a new approach to social media from the ground (user) up, rather than the top-down approach of big organizations "pushing" information to the world.

@jay12h

5) Like early Twitter, I guess, but with an eye toward working to maintain that small town square vibe even after T2 has millions of users.

Lead Balloon Ep. 43 - Brands Don't Have the Rizz: Gen Z Slang Is Falling Flat in Marketing

@jay16h

Shameless podcast appearance plug alert: @Holden and I from @Zinzin appeared on Lead Balloon, Adweek's 2020 "Marketing Podcast of the Year," and the episode just dropped. We discuss Gen Z slang and brand appropriation of youth slang in general. podcampmedia.com/post/lead-balloon-ep-43-brands-don-t-have-the-rizz-gen-z-slang-is-falling-flat-in-marketing...

www.podcampmedia.com

We prove conclusively, WITH SCIENCE, that brands are only hurting themselves when they co-opt youth slang. "How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Look, we know that brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media marketing made it 1000 times worse.

@jay16h

Also available at: Apple Podcasts: podcasts.apple.com/us/podcast/brands-dont-have-the-rizz-appropriating-gen-z-slang/id1485450196... Spotify: open.spotify.com/episode/3BlksPXj7OaA5VKp1T46PZ... Megaphone: cms.megaphone.fm/channel/leadballoon...

Gideon

@gideon15h

Ooh cool will check it out!

The Official Salt of audiologists The Official Cream Cheese of the pandemic The Official Spigot of institutional loneliness The Official Hair Gel of terrorists The Official BBQ Grill of the national skin database The Official Hoof Wipes of ruminants The Official Snorkel of NASCAR

Anyone else want to weigh-in on this? What kind of T2 do you all want? How do you define what a new virtual public square is, should, or could be? I'm sure @sarah and the whole @T2 gang are interested in getting much input on this as possible. #T2PublicSquare

T2 is designed to be, ideally, a public square with many simultaneous conversations going on, not one or a few voices with bullhorns shouting at everyone. Conversations, with their back and forth dialogue, are key.

Clifton Thomas

@cliftonmthomas1d

Well-considered conversations as a platform sounds wonderful to me.

I like that: Conversation as a Platform (CaaP) is the new SaaS!

Clifton Thomas

@cliftonmthomas1d

Yeess. Add it to your resume. 😀

ExperientialID

@ExperientialID1d

I just registered for the community session and the single word I put down was "conversational", glad to know others think the same. I just posted some ad comps for #T2 and before I made them I ran through a brand exercise: Authentic, Human, Vibrant, Surprising, Off-beat

ExperientialID

@ExperientialID1d

Keep in mind that most of the completion is blue (dependable, cool, constant) with a few multi-colored outliers (vibrant, dynamic, youthful). Here are two docs I use to help categorize brands and map out the gaps where the competition isn't.

K. Feldman

@SubieMom1d

I love the idea of multiple conversations going. Right now I actually love that T2 is stress free for me. I can come here and achieve a sense of peace for the day. People are generally upbeat and looking forward to this new adventure. It's not rife with hate filled politics, etc.

Reposted by @jay

Zinzin

@zinzin1d

We have a slightly different take, and simplify those "6 naming styles" down to 4 (for example, all of those listed under "Arbitrary" could be moved to "Metaphorical." Here's how we break it down: zinzin.com/process/name-development/...

Welcome @emergencybutton, and three cheers for the imaginary of the society! butterfly cluster pond blossom last night's story is this like the ocean only a minute left until the end jog along bees six inch tall glow in the dark Mediterranean salt bats mild anesthesia jitters

James Igoe

@JamesJosephIgoe2d

Karl Lagerfeld @ Met Museum (2023) tiktok.com/@jamesigoe5/video/7239032084084395306...

@T2 #T2FeatureRequest: When landing in the middle of a long thread of replies, you currently have to click the top reply on a page again and again to move back in time to the original post. ...